What is white-label design and development?
The client stays yours and so does the credit. A studio you trust does the production. Here is how it runs, and what separates good partners from risky ones.
White-label design and development is when an agency or freelancer hires another studio to produce work that is delivered to the client under the agency's own brand. The client deals only with the agency; the partner studio stays invisible. Foxz Creative does this for agencies and freelancers across brand identity, websites, WordPress and custom plugins, e-commerce, SEO, print, packaging and social media assets.
Why agencies use white-label partners
An agency's workload is uneven. One month it has three website launches and a rebrand landing in the same week; the next month it is quiet. Hiring for the peaks means paying for the troughs. A white-label partner lets an agency say yes to bigger projects and more of them without adding permanent staff, and it lets a freelancer offer services they do not personally provide, such as development behind a design practice or SEO behind a web practice.
The other reason is breadth. A client who trusts you with their logo will often ask you for their website, their packaging and their search visibility next. A partner with those capabilities lets you keep the relationship rather than refer it away.
How the arrangement works
The mechanics are simple. You own the client relationship, the brief and the final presentation. We work to your brief, inside your process and your timelines, and deliver files and builds that carry your name. Your client never hears from us. When we partner with an agency, the work is 100% white label: same quality, your name on it.
Engagements come in two shapes. Some partners bring us single projects as they arise. Others need ongoing capacity and treat us as an extension of their studio, flexing up for busy months and down for quiet ones.
What can be white-labelled
Almost anything a creative agency sells. Partners most often bring us identity and logo projects, website builds, WordPress work including custom plugins and online stores, and search engine optimisation. Print, packaging, presentation decks, social graphics and interface design come through the programme too. The work is done by our in-house team in Denver, France and Tirana. We do not pass partner work on to subcontractors, which matters when your reputation is attached to it.
What makes a white-label partnership work
We have been on both sides of agency work since 1999, and the partnerships that last share a few traits.
Reliable deadlines. When your name is on the delivery, a partner missing a date is you missing a date. This is the first thing to establish and the hardest thing to fake.
Consistent quality. The work has to match or exceed your own standard every time, not just on the first project.
Discretion. No partner branding in files, no contact with your client, no portfolio claims on your client work without your permission.
Clear communication. Questions answered quickly and technical matters explained in language you can pass straight to your client.
A single point of contact. One person who knows your account, rather than a ticket queue.
White label versus referral
White label is not the only way to work with another studio. If you would rather not manage the work at all, a referral arrangement lets you introduce a client and step back. Foxz runs both: the agency and freelancer partner programme for white-label work, and an affiliate programme for people who would rather refer clients directly.
The work behind the label
The capabilities a partner gets are the same ones our direct clients get. You can see the scope of each on our brand identity, web design, graphic design and packaging and organic SEO pages, and our track record, which includes Southwest Airlines, Pepsi, the NFL and the United Nations, on our portfolio.
Quick answers
Will my client know you did the work?
No. White-label work is delivered under your brand, and we have no contact with your client unless you ask us to.
What services can agencies outsource to Foxz?
Brand identity, logo design, website design, WordPress development and custom plugins, e-commerce, SEO, print, packaging, social media assets, presentations and UI and UX design.
Do you take single projects or only ongoing work?
Both. Some partners bring us occasional projects; others use us as ongoing capacity that scales with their workload.
Need more capacity behind your brand?
Tell us about your agency and the work you want to take on.